International strategy management Essay Example | Topics and Well Written Essays - 750 words

International strategy management - Essay Examplewill present some of these better(p) practices that Southwest Airlines engaged in as a means of explaining them to the reader and highlighting their importance with conceive to the overall success that the airline has experienced over the past several decades.Without even delving into the benefits and utility that the products and go southwest airline provide to the node helps to increase their profitability and success, the reader should first focus upon the get along of culture and how southwest airlines engage this culture within their stakeholders/employees. Ultimately, far too galore(postnominal) firms engage with a trade model and seek to promote a given good or service to the customer only to consider the power and impacts that culture within the organization quarter have once the business recognizes that this could potentially maximize profitability. However, in the case of Southwest Airlines, since its inception the fi rm has been focused upon providing high standards of culture, employee loyalty, competitory salaries, and promotion from within as a hallmark of the way in which it engages with its stakeholders. One of the first and roughly obvious of these is with regard to Southwest Airlines no layoff policy. As any 1 remotely familiar with the airline industry can attest, I and Lowes within the market creates hardship on air carriers as they must regularly react to the change in demand that air service illustrates. As a function of this, many of the larger airline firms such as Delta, United, and international carriers continually layoff surplus employees during a period in which demand is relatively low and then rehire individuals or hire new ones, when demand is high again. Recognizing that this continual shift in demand was harming employee loyalty, southwest engaged in a no layoff policy one in which the employee was assured that even if market conditions were poor, their position would b e saved and Southwest Airlines would do anything and